Agent Interrogations: Lance Phillips

Based out of our Mt Vernon office, agent Lance Phillips harnesses the power of social media to the fullest extent. He’s had an incredibly successful first year in the real estate business, thanks in part to consistent social media posting, featuring a particular fashion item. In our latest agent interrogation, ReeceNichols’ southern region President ShaunContinue Reading

Marketing FAQs

One of the best parts about my role is helping agents with traditional marketing, digital marketing and social media. As we gear up for 2019, I thought it would be fun to share some of the most common questions that come into our team. Q: How much should I spend on marketing each year? A:Continue Reading

How to Best Prioritize and Focus to Accomplish Your 2018 Goals

As we enter the last quarter of the year, are you on track to accomplish your goals? Or, have you been “too busy” to set goals?  The most productive agents are not necessarily the “busiest” agents — there is a difference. Being busy means you’re filling time, meanwhile, productive people have “zoom focus” and a balanced life.Continue Reading

Preparing Clients for Selling

Selling a home can be a rollercoaster experience for even the most seasoned real estate professional. Preparing your seller for the sales process will properly set their expectations for what is to come. GROUND YOUR SELLER Unless your seller is also an agent, chances are they lack a clear sense of the true value ofContinue Reading

Besides Referrals, Other Ways to Generate Business

Although the importance of referrals can’t be overstated, they’re only one part of a successful marketing program. Here are some of my favorite ways to generate business outside of referrals: ONLINE MARKETING Online marketing encompasses both your web presence and social media marketing. Social media marketing can be as simple as maintaining an active presenceContinue Reading

Making the Most Out of an Open House

Think about the last time you went into a clothing store in search of your new favorite pair of jeans. A worker says, “Hello! What can I help you find?” and you answer, “I am just looking”. Have you ever met a store worker that pushes and asks more questions? For instance, “Great! Anything thatContinue Reading

Dos and Don’ts for Drip Campaigns

Client relationships need to be nurtured over time. Many of your best clients might not be ready to buy or sell the moment you first make contact with them, so an effective drip campaign is essential to sustaining these relationships. A drip campaign is a marketing method to consistently keep in touch with potential clients.Continue Reading

Agent Interrogations: Anne Champ

ReeceNichols offers all agents new to the company — whether they’re just starting out or have years of experience — access to FastTrack. This program, exclusive to ReeceNichols agents, pairs each new agent with an in-office mentor and includes a thorough online learning component. In our latest Agent Interrogation, Dawn Dunavant sits down with AnneContinue Reading

Explaining Our Full-Service Model to Your Clients

As a HomeServices of America affiliate, we pride ourselves on offering a full-service, one-stop-shop home ownership experience. But how do you illustrate the efficiency and ease that comes with this model to your clients and prospects? Explain how our title, mortgage and insurance services work together to create a seamless home selling, buying and ownershipContinue Reading

Agent Interrogations: Kristin Malfer

When Kristin Malfer first started in the real estate industry, she had $20 to her name. Now, she leads one of the most elite real estate teams in Kansas City. In our latest Agent Interrogation, Kristin shares her tips on how to establish a successful business by sticking to the basics: superb customer service.

Diversify Your Marketing With Boomerang

In our latest Agent Interrogation, we sit down with Angelo Zuniga, an agent in our Overland Park office and our area representative for Boomerang Direct Marketing. Boomerang Direct Marketing offers another way to reach your COI throughout the year and give them something of value. With Boomerang, you can send your clients large, full-color postcardsContinue Reading

My Takeaways: Ninja Selling Preview

At ReeceNichols, we’re committed to identifying and bringing in a wide variety of training programs to help our agents better their businesses. That’s why we’re bringing the Ninja Selling program to Kansas City this May! Built on the philosophy of building relationships, Ninja Selling is a user-friendly selling system designed to transform your business andContinue Reading

Farming 101

What’s farming, and why should I farm? A farm is any area where you can plant your seeds for success, nurture them and reap the harvest of your efforts. The reason for farming is simple: the ROI! The average commission far outweighs your investment. It’s an efficient use of your time, energy and resources becauseContinue Reading

Watch Out For These Common Infractions

As President of ReeceNichols Alliance, I have the pleasure of working with our franchise offices throughout Kansas and Missouri. And a couple weeks ago, I attended Missouri Business Meeting, where I learned a lot about where the real estate market in the state is heading. One of the most interesting takeaways from this event wereContinue Reading

Prepare For The Wrinkle

Yeah, I know. More sports analogies. What can I say? We can learn a lot from the game planning, execution, mindset and confidence that the best athletes in the world exhibit. Think of all the things we could learn from the Chiefs about letting off the gas when they start separating from the competition. Still too early, so I’m notContinue Reading

Winter Has Come…What Now?

The holidays have come and gone, the cold is setting in and the new year is nearly here. Don’t make the mistake of going into hibernation! Right now is the perfect time for these real estate activities: FASTTRACK If you’re one of our newer agents, you were introduced to this program during Advantage. This self-paced onlineContinue Reading

Working with First-Time Buyers

It’s really exciting being a buyer’s agent for first-time home buyers and helping them become home owners. A prepared agent helps things go smoothly and makes happy clients. EXPLAIN EVERYTHING The first step should always be to meet with the buyers at your office. This initial consultation sets the tone for the entire transaction, soContinue Reading

Goal Setting for 2018

As we reach the end of the last quarter of 2017, it’s full steam ahead for business planning for my agents. Although mapping out an entire year in an ever-evolving industry like real estate can seem daunting, it is still essential to establish a framework for the next year. Follow these four steps to breakContinue Reading

Unique Closing Gifts

Do you have a closing coming up and find yourself coming up blank with thank you gift ideas? Let me help you brainstorm gifts that ensure your clients remember you long past the day of their home purchase. Consider a “one-size-fits-all” closing gift you can give that will fit the majority, if not all, ofContinue Reading

Apps Apps Everywhere!

Choosing apps to assist your busy real estate career can feel like drinking the ocean. There are thousands of choices out there. Let’s go beyond the obvious, like the ReeceNichols, Dropbox, Evernote and RPR apps, and take a peek at my own curated collection of useful business apps. PASSWORD MANAGEMENT With the Equifax data breachContinue Reading

Create Clients for Life

Did you know that most homeowners will not re-hire their real estate agent simply because they cannot remember their agent’s name? There is good news! This issue is easy to fix. Maintaining a lasting relationship with your clients starts before you ever reach the closing table. Pay attention to any “favorites” that they mention duringContinue Reading

Throw a Housewarming Party

So, you have some great buyers, and you want to meet all their friends so you can become their preferred agent. Take asking for referrals one step further, and offer to throw them a housewarming party! By hosting a housewarming party for your buyers, you get your name out there to their friends, family andContinue Reading

8 Ways to Nail a Listing Presentation

As a new agent, the key to getting ahead in the real estate market lays in mastering listing presentations. If you focus on generating a robust listing and building inventory, you will have a jump start on capitalizing on this hot sellers’ market. Each listing you earn gives you the opportunity for five to sevenContinue Reading

Be Different

Client appreciation can be the most fun part of your real estate business. But how can you give your clients the unexpected and truly reward their lives? I’ve been lucky enough to meet with a lot of agents, and it’s so refreshing to hear their examples of client appreciation. Here are a few of myContinue Reading

Get Smart Home Savvy

“Alexa, order a five-hundred-pound bag of jasmine rice.” “Alexa, wake me up at 3:00 in the morning.” “Alexa, play Macarena on a loop.” After the third occurrence of clients or their kids issuing odd commands to every Amazon Echo device we encountered during showings, I realized that we’re seeing the beginning of the Jetsons’ ageContinue Reading

Rethinking Business Planning

I haven’t met anyone who truly loves business planning and goal setting. But, coming from a broker background, mid-year is when we typically remind agents to revisit their goals and see if they are on track. The agents love that almost as much as they love planning for the year.  It’s a problem because weContinue Reading

Avoiding Insurance Timing Traps

Insurance, while necessary, can be a nuisance during the closing process. To help your clients avoid any issues with insurance when closing, we recommend getting a quote during the inspection period — which will give you enough time to uncover any surprises that may be hiding early in process. These surprises could include flood zoning,Continue Reading

The Power of Proper Planning

I stumbled onto this amazing video of a seven-year-old working to solve a Rubik’s Cube. Once the timer starts, the boy begins studying the cube but doesn’t make any moves. It’s not until a minute and half in that you realize what is actually happening — he was studying the cube, strategizing before solving theContinue Reading

Mid-year Goal Check-in

As we enter the second half of 2017, are you on track to accomplish your goals? Or have you been too busy to set goals? Defining and implementing career goals is tantamount to realizing success as a real estate agent. The most productive agents are not necessarily the busiest — they recognize the difference betweenContinue Reading

What Just Happened?

You have an opportunity for a great listing. You get your stats and presentation together, you dress for success and your listing presentation is killer…and the homeowners decide to sell FSBO. What just happened? You hear it over and over again — listing inventory is low. So why, when you finally get a listing appointment,Continue Reading


Sellers Q & A: General Concerns Script

When meeting with potential sellers it’s possible you’ll be faced with questions regarding the process and commission percentages. Use the following questions & answers to overcome objections and earn the client’s business. Why should I pay you 6% when I can get another company to list for 5%? What’s important is what you net. TheContinue Reading

Winning With Poise

“I think that’s something that really was one of Tom’s greatest strengths, is his ability to see the field, remain calm, remain poised, even though the stadium may be going crazy if we’re on the road…We may only have a couple seconds to work with or whatever the circumstances are.” – New England Patriots HeadContinue Reading

Top Last-Minute Financing Blowups

Sometimes a perfectly-executed deal can implode due to avoidable financing issues. Keep an eye out for these common problems throughout the closing process – don’t let them derail the sale! Missed liens at closing. The title company needs to give the lender a 100% clear title, and all seller liens must be paid and satisfied.Continue Reading

Has Simon Ever Been Wrong?

Don Burns, Managing Broker at ReeceNichols Leawood, shares on Inman News: An alternative FSBO script: ‘Where are you moving?’ As a kid from the 70s, I always remember hard-fought games of Simon Says during rainy recess days at Dorothy Moody Elementary School. By following exactly what Simon, you stayed in the game. If Simon didn’tContinue Reading

Keep Safe During An Open House

While hosting open houses provides a great way to meet new clients and gain real estate experience, it’s no secret that unlocking a client’s home to the world presents house safety considerations. In addition to prepping for your open house and immersing yourself in the home’s history and neighborhood (take a look at our guideContinue Reading

Learn from the Competition

In 1999, a business book hit the market titled The Disney Way.  In the book, the authors explore the philosophies and values that made, and still make, the Walt Disney Company one of the most powerful and respected brands in the World.  In one particular chapter, the authors tell the story of a group of newContinue Reading


Prospecting Open House Script

Open houses always draw attention to a property, even by those who are just driving by without time to stop. This attention typically results in people talking about the property, sharing information with friends, activating neighbors, other agents and buyers who might be out seeing other Open Houses. Open House Celebration Weekend Have I sharedContinue Reading


Get an Edge, Know Smart Home Tech

I’ve been noticing more agents and clients talking about Smart Home technology, i.e., a seller who loves her intuitive security system or a buyer looking for a house with smart appliances. And those are good conversations to have. As we continue our value message to clients, Smart Homes will be in the conversation more andContinue Reading

Nosey Neighbor Open House

When preparing a marketing timeline for a new listing, hosting a “nosey neighbor” open house could be a helpful element of your plan. Instead of planning your first open house for the public, host a special open house for the neighborhood only. This could be an untraditional open house in that you have a happyContinue Reading

Tips for Handling Multiple Offers

Multiple Offer situations can bring on high anxiety for the buyer, seller and agents involved. However, knowing the best way to handle the process to ease the situation and create clear expectations. The National Association of Realtors has a great brochure to help explain some of this, but my favorite assistance comes from The NinjaContinue Reading

What to do when a home goes under contract

Setting expectations with clear communication will help any home sale move along smoothly. Michael Potchad explains the benefits of setting expectations with all parties involved in a home sale including the buyers, sellers, buyer’s agent, office staff, lender, title company, insurance company and inspectors. Written by Michael Potchad Managing Broker ReeceNichols Real Estate, Cedar TreeContinue Reading

How to Handle the Issue of Wet Basements

One of the issues our homeowners and sellers experience in the mid-west is wet basements. Often, it is not the amount of rain in the spring and summer which causes the most problems with wet basements, but rather, drought conditions in prior years which causes the soil to pull away from home, giving rain andContinue Reading

Smooth Co-ops

The secret to smooth co-ops is simple. It comes down to regular and clear communication throughout the entire process. I’ve put together a quick reference guide or steps and key questions to help you stay in touch through the process. Writing an Offer Call the listing agent to get information PRIOR to writing the offer.Continue Reading

Daily Affirmations

A real estate career is hard work. Juggling meetings, calls, client follow up, showings and contracts can make the days a little crazy. But this also makes it such an exciting career – everyday is something different. In a recent post from Tom Ferry, Tom points out that you “need a strong mindset because withContinue Reading


Prospecting COI Script

Overcoming objections is easy to do when you stop and think about the root cause of the objection. Let’s look at a scenario you could face: A potential client is considering listing with another company based on the other companies per agent productivity. Script Dialogue Mr. and Mrs. Seller, it is true that the productivityContinue Reading