10 Books Every Real Estate Agent Should Read


Reading is one of my many passions and with each book comes new ideas. I’ve put together a list of books every agent should read. Each covers different facets of our business and brings new ideas.

Takin’ Care of Business

by Brian Buffini and Joe Niego

You’ll learn the one critical element that determines success or failure for a small business. In addition to strategies and tactics to help you succeed, this book features inspirational stories of ordinary, everyday folks who’ve turned their businesses around and are now enjoying the good life.

Work by Referral

by Brian Buffini and Joe Niego

Buffini & Company is shares the Working by Referral system, which takes a holistic approach to operating your business so that all five circles in your life remain linked in harmony.

The Happiness Advantage

by Shawn Achor

A must-read for everyone trying to excel in a world of increasing workloads, stress, and negativity, The Happiness Advantage isn’t only about how to become happier at work. It’s about how to reap the benefits of a happier and more positive mind-set to achieve the extraordinary in our work and in our lives.

The Compound Effect

by Darren Hardy

The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire.

Why Loyalty Matters

by Timothy Keiningham and Lerzan Aksoy

Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential.

The Magic of Thinking Big

by David J. Schwartz

Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction—but you do need to learn and understand the habit of thinking and behaving in ways that will get you there.

The Five Major Pieces to the Life Puzzle

by Jim Rohn

Jim takes an in-depth look into the reasons certain people succeed and others don’t. He covers the key components to success – philosophy, attitude, activity, results and lifestyle.

A Life of Excellence

by Richard E. Simmons III

Richard E. Simmons, III has written a short, insightful book about how to live more effectively and wisely in the most important areas of life. He confronts the question that frustrates most every one of us: Why is there such a gap between the life I have aspired to and dreamed of, and the life I am actually living now? Simmons says: “My hope is to help you dramatically shrink that gap.”

Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will

by Geoff Colvin

As technology advances, we shouldn’t focus on beating computers at what they do—we’ll lose that contest. Instead, we must develop our most essential human abilities and teach our kids to value not just technology but also the richness of interpersonal experience. They will be the most valuable people in our world because of it. Colvin proves that to a far greater degree than most of us ever imagined, we already have what it takes to be great.

On Fire

by John O’Leary

On Fire encourages us to seize the power to choose our path and transform our lives from mundane to extraordinary. Once we stop thinking solely on the big moments in our lives, we can begin to focus on those smaller opportunities that tend to pass us by. We can’t always choose the path we walk, but we can choose how we walk it.

Which of these top-rated books will you read first?

Written by Dianna Kinnard
Managing Broker
ReeceNichols Real Estate, College Blvd