Besides Referrals, Other Ways to Generate Business

Although the importance of referrals can’t be overstated, they’re only one part of a successful marketing program. Here are some of my favorite ways to generate business outside of referrals: ONLINE MARKETING Online marketing encompasses both your web presence and social media marketing. Social media marketing can be as simple as maintaining an active presenceContinue Reading

Dos and Don’ts for Drip Campaigns

Client relationships need to be nurtured over time. Many of your best clients might not be ready to buy or sell the moment you first make contact with them, so an effective drip campaign is essential to sustaining these relationships. A drip campaign is a marketing method to consistently keep in touch with potential clients.Continue Reading

Diversify Your Marketing With Boomerang

In our latest Agent Interrogation, we sit down with Angelo Zuniga, an agent in our Overland Park office and our area representative for Boomerang Direct Marketing. Boomerang Direct Marketing offers another way to reach your COI throughout the year and give them something of value. With Boomerang, you can send your clients large, full-color postcardsContinue Reading

Farming 101

What’s farming, and why should I farm? A farm is any area where you can plant your seeds for success, nurture them and reap the harvest of your efforts. The reason for farming is simple: the ROI! The average commission far outweighs your investment. It’s an efficient use of your time, energy and resources becauseContinue Reading

Winter Has Come…What Now?

The holidays have come and gone, the cold is setting in and the new year is nearly here. Don’t make the mistake of going into hibernation! Right now is the perfect time for these real estate activities: FASTTRACK If you’re one of our newer agents, you were introduced to this program during Advantage. This self-paced onlineContinue Reading

Create Clients for Life

Did you know that most homeowners will not re-hire their real estate agent simply because they cannot remember their agent’s name? There is good news! This issue is easy to fix. Maintaining a lasting relationship with your clients starts before you ever reach the closing table. Pay attention to any “favorites” that they mention duringContinue Reading

Has Simon Ever Been Wrong?

Don Burns, Managing Broker at ReeceNichols Leawood, shares on Inman News: An alternative FSBO script: ‘Where are you moving?’ As a kid from the 70s, I always remember hard-fought games of Simon Says during rainy recess days at Dorothy Moody Elementary School. By following exactly what Simon, you stayed in the game. If Simon didn’tContinue Reading

Daily Affirmations

A real estate career is hard work. Juggling meetings, calls, client follow up, showings and contracts can make the days a little crazy. But this also makes it such an exciting career – everyday is something different. In a recent post from Tom Ferry, Tom points out that you “need a strong mindset because withContinue Reading